The following are key considerations for working with the group tour market:

• Are the roads and driveways leading to the attraction accessible by motorcoach?
• How much time should be allowed for the attraction?
• What are the hours of operation, and can special hours be arranged for the tour if needed?
• What type of experience does the attraction offer?
• Are there conveniently located public restrooms, are these well maintained, and how many stalls are available in the women’s restroom, how many in the men’s restroom, and is the plumbing adequate to service the increased usage by a group?
• Are a step-on welcome and send off available?
• Are tour guides provided, or is there sufficient information for a self-guided tour?
• Are group rates available, is a deposit required, and when is payment due?
• Is there a comp policy for the motorcoach driver and/or escort?
• What type of confirmation system is in place, is written confirmation required, are there any penalties for cancellation?
• Is there an area near the entrance for loading and unloading of the motorcoach and can this be reserved or blocked off in advance for the motorcoach?
• Can the attraction efficiently handle 30 to 50 people at one time in addition to regular visitor traffic?
• Are special group entrances and handling available? (tour participants don’t have to wait in line at entrance, if tickets are necessary can these be distributed in advance while the group is still on the motorcoach?
• Is there convenient parking available for the motorcoach while the group is taking the tour?
• Does the attraction want group tours?
• Does the attraction have general appeal, or only local interest?
• What makes the attraction unique or special?

I would recommend that if the attraction wants group tours, they design a GROUP TOUR FACT sheet addressing these issues. Your DMO also needs this information to help sell your attraction as a destination…this is what I call a no-brainier!