Luci G. Ismert

E-mail: Luci@CVBPower.com

  • Eighteen year veteran in direct tourism and hospitality sales and marketing.
  • Specializes in creating high-performance strategies
  • Business processes; grant writing, and sponsorships
  • Proficient in Microsoft Office software and other desktop publishing tools.
  • Consultant
  • Speaker

Career Highlights

  • Fairfield, Iowa, population 10,000 (Start-up CVB) – In first year Fairfield’s 1st Friday Art Walk was honored with the 2005 Tourism Event of the Year Award. The winner was chosen based on impressive attendance figures and effectiveness in promotion of tourism, as well as involvement within the community. Received an award for the promotion of tourism from Maharishi University of Management in Vedic City. In the Fairfield “Great Places II” project was appointed key developer by the Mayor of Fairfield resulting in the “Iowa Great Places” designation 2006 award. In two years the economic impact of travelers in our county increased from base year $26.71M to $30.36M in 2006, an increase of $3.65 million.
  • Ottumwa, Iowa, population 25,000 (Start-up CVB) - The economic impact of travel in Wapello County increased after several flat years of approximately 40 million to almost 48.64 million in just 3 years of start-up. This is a considerable increase in revenue with 9/11 and a closing of one hotel in our county during this time. Increased tourism revenue:
    • The Beach Ottumwa (a waterslide park across the street from Ottumwa Park): Changed losses of $24,054 in 2001 for into positive revenue of $9,540 in 2002.
    • Camping Revenue (Ottumwa Park): In 2002 increased 25%
    • Sponsorship and Grant Revenue: $3,000 2001-2004
    • Motorcoach Business: In 2003/2004 started group tour business and booked $189,000 for area hotels (22 room nights) from direct sales.
  • Vancouver, Washington, (Non-operational CVB) population 143,560 – Convention/Group Leisure Travel: Increased sales from $13,868,102 in 1991, to $21,051,312 (up 52%) in 1992 (first year). In 1993, increased revenue to $31,967,109 (up 40%), and another 8% in 1994, with a total revenue impact of $82,682,450 in three years.
  • Each Community Represented - Developed a tool to track and forecast room occupancy compression to maximize revenue for community hotels/motels, restaurants, dining and area attractions. Encouraged group tours and conventions to book in low occupancy dates from first inquiry therefore providing outstanding customer service while managing community resources.